Interpersonal Communication Article Example | Topics and Well Written Essays - 500 words

Interpersonal Communication - Article Example The writer, Chris Zervas, states that, the area of constructive criticism can be problematic as "We say things we don't mean or recipients hear more than was meant." (1) Therefore, often during constructive criticism in a potentially sensitive area such as the workplace, direct channels of interpersonal communication are not functioning correctly. The sender is communicating the wrong message, using inadequate phrasing and wrong information whilst the other participant receives a distorted or exaggerated message. The receiver subconsciously picks up another message from indirect channels of interpersonal communication. These indirect channels may include the tone of voice of the sender or his body language. The receiver may suspect that the sender has hidden motivations, revealed by these uncontrolled actions. The receiver also may react defensively as he or she may feel that their position within the work team is threatened. Chris Zervas uses his management insight to implement "ski llful communication" which "can make these situations far less volatile."(2) Zervas states that the important connotation of the senders message should make the receiver feel respected and valued, which is the converse of how criticism generally makes people feel.

Literature review summary Assignment Example | Topics and Well Written Essays - 2500 words

Literature review summary - Assignment Example Using social media for work: Losing your time or improving your work?  Ioannis Leftheriotis and Michail N. Giannakos  2013  Computers in Human Behavior. To examine whether employees utilize social media for work purposes, what principles boost this usage, and if that utilization is linked with their performance. 1799 employees Feedback in the insurance industry was used to scrutinize the effect of social media on work.   Questioners was the method used   and the questioners were distributed in three ways: (a) Researchers visit the participants work place and give the questionnaire on printed paper. (b) Researchers send an email containing the questionnaire in an on-line form to participants from distant cities. (c)The IIS Institute holds two large conferences all over the country with people from the insurance industry; links to the online questionnaire are distributed to the conference attendees  Results confirmed that in the case of social media for work, employees make extended use of them no matter their age. We found also that both utilitarian and hedonic values influence employees to use more social media for their work, at least in the insurance sector. Last but not least, this study confirms that there is an important relation between the use of social media and the work performance  only a small number of possible motivations based on the literature or experts were exploredThe consumption of the social media has an impact on the ability of the employee. As such the use within an organization is crucial to the employer.

Should Indonesia Redenomindate Its Currency?

Should Indonesia Redenomindate Its Currency? The monetary crisis that hit Southeast Asian Countries from July 1996 affected the development of the Indonesian economy. Apparently, the Indonesian economy was not able to face the global crisis engulfing the world. Indonesias economic crisis began with the weakening of the rupiah against the US dollar. On August 1st, 1997, the rupiah fell from 2,575 to 2,603 per dollar. In December 1997, the value of the rupiah against the US dollar fell to 5,000 per dollar. Soon, in March 1998, the rupiah continued to weaken and reached the lowest point, 16,000 per dollar. Adam (2000) argues that it seems Indonesias economic crisis could not be separated from a variety of conditions, namely (1) Indonesia foreign debt was very large. Although, the debt is not fully national debt, which means some parts are private debt, but it had a great effect on worsening the economic crisis . (2) Industrialization; the New Order government wanted to make Indonesia an industrialized country. The desire was not i n accordance with real conditions of Indonesian society, which was predominantly agrarian with a very low level of education. (3) The centralized administration of the New Order government meant that all policies were determined from Jakarta. Therefore, the crucial role of local governments only served as an extension of the central government. However, by the year of 2009 Indonesian economic development had become more stable than before. In fact, when most countries in the world experiencing negative economic growth, Indonesias GDP growth rate reached 4.5 percent (Indonesian Central Statistic Agency, 2010). This put Indonesia as one of the three best performing countries in economic terms the following year, in addition to China and India. Based on second Quarterly Indonesian Economic Growth Report in 2010, Indonesias high economic growth, supported by increased of exports, investment recovery, and maintained the level of public consumption (Indonesia Central Statistic Agency, 2010). Based on the largest Indonesian online newspaper Kompas.com, in August 2010, due to economic growth and stability, the Central Bank of Indonesia planned to perform a redenomination of rupiah . Redenomination could be conducted in a situation in which macro-economic conditions, economic growth and inflation were stable and under control. Redenomination, in this case, means reducing digits (zeros) without reducing the value of those currencies. For example, the 1,000-rupiah bill would become 1 new rupiah in order to simplify the denomination (floating) currency into smaller fragments. With this simplification simultaneously carried out also on the prices of goods, this process would not change peoples purchasing power (Ioana, 2005). Based on E. Borensztein and J.D. Gregorio (1999) research paper I can explained that in redenomination, the value of money for goods has not changed; only the way of writing the reference and floating currencies are changed and adjusted. This is different from devaluation, where the value of money for goods became smaller, because it cuts the value of the goods . Devaluation done in the event of very high inflation and macroeconomic conditions are not healthy. Some examples of redenomination: for one liter of petrol price currently at Rp. 4,500 per liter, if redenomination cut up to three digits (three zeros), then that must be paid about (new) Rp. 4.5 for 1 liter of petrol due to the price of one liter of petrol is also expressed the same in fractional units. While sanering, if there is sanering per thousand rupiah, then by Rp. 4.5 can only purchase 1/1000 or 0.001 liters of gasoline . The principal aim of currency redenomination is to simplify fractions and to make it more efficient and comfortable in transactions (Oluba, 2008). Besides that, currency redenomination could make economic disparity within regional countries looks more equal and could overcome criticisms like that from Fox News (2008) , which claimed that Indonesias currency was among the worlds worst ten. Therefore, this paper will argue that Indonesia should redenominate its currency because of its positive impact on society and its economic influences within the region. Economic Impact of Redenomination Redenomination might have a direct impact on the Indonesian economy. Mas (1995, p. 487) shows that during the transition period, redenomination is a very expensive and time consuming practice. Mas goes on to say that, at first, redenomination increases transaction time. However, despite the claims of like Mas who argue that, during the transition period, redenomination increases transaction time, Ahmad Bello (2007, p. 10) points out that in the accounting field, management will spent less time in evaluating and digitalizing financial data. Furthermore, while indeed it is possible that redenomination may cause changing prices in labels,menusand catalogs,, technical and operational problems arising from the use of figures with multiple zeros could soon be settled. This could help in developing the custom of using coins. Third, it is undeniable that changing the currency denomination may also necessitate change the balance sheets and accounting records. On the other hand, by using minim um number of zeros it would possibly be advantageous for businesses, as it would make things easier in terms of financial data input and reporting financial information and also business transaction process ( Ahmad Bello, 2007, p. 11). However, Mas (1995, p. 487) mentions that currency redenomination has no direct impact on the economy or has little economic significance. The reason for this is that, as long as the value of the currency remains absolutely constant, and the ability to buy remains the same, the demand and supply services will not change means that there is no impact on macro and micro economic aspect; net investment, government spending, balance of payments and net exports will only suffer very little impact; and on household consumption level, the dissimilarity between pre and post redenomination currency will not be clearly seen as there is only minor psychological problems in related with customs. (Mosley, 2002; Zabuliene, 2005; Ncube, 2007; Lead Capital Limited, 2007) Psychological Effect on Redenomination Psychological worries may occur to Indonesian people that the currency may go back to multiple zeros after redenomination due to inflation. This is suggested by evidence that lower income levels psychologically suffer most of the effects of redenomination (Simge Tarhan, 2006). Evidence for this is that redenomination may generates artificial inflation in low price goods which the poor often buys. (Ahmad Bello, 2007, p. 14) . For example, in Nigeria, a N163 commodity in the present Naira becoming N1.63 may suddenly be charged at new N2 if the coins which would need to be used for the new transactions are not well-accepted, as it appears to be the case with the coins currently in circulation. However, Ahmad Bello (2007, p.6) believes that the psychological effect, which creates a sense of identity, is the most common reasons for a country engaging in currency redenomination. Similarly, Cohen (2004) posits that a national currency not only facilitates economic transactions but affects c itizens identity and subsequently the legitimacy of the national government . Lost of Value after Redenomination Layna Mosley (2005, p. 10) mentioned that there were concerns about people starting to view their currencies as diminished in value, both economically and symbolically. Data to support this is that, Aluko (2007) provides list of many African and non-African countries whose citizens almost lost confidence in their currencies. According to him, as at July 2007, a US dollar ($1) exchanges 9270 cedi in Ghana, 9426 rupiah in Indonesia, 9861 franc/ariari in Madagascar, 10184 kip in Lao and 15921 dong in Vietnam. However, it has been argued that most common objective of redenomination is to ensure credibility (Layna Mosley, 2005, p. 6). Furthermore, certain governments adopt redenomination strategies in order to improve their monetary sovereignty and control tendency for currency substitution. On the grounds that, transition to single-digit inflation could restore the credibility of currency. In fact, research shows that enhanced credibility can improve government electoral fortunes, as cit izens reward economic growth and macroeconomic discipline (Armijo, 1996; Stokes, 2002 in Mosley, 2005); and it can improve a governments treatment as a borrower, as a location for private investment, and as a defender of an exchange rate in the eyes of global capital markets (Leblang, 2002; Jensen, 2005). Redenomination As A Solution Strategy Mosley (2005, p.1) argues that a few countries with high inflation level do not consider currency redenomination as a strategy. Indeed, some countries are very cautious about redenomination (Ishiekwene, 2007). For example, since the beginning year of 1997, South Koreas won has fallen to 932 to a dollar , Hungarys forint is 216, and Japans yen is 117, yet these countries put aside redenomination as their solution (Araki, 2001; Mosley, 2005). If there is going to be high inflation in the future, this redenomination program will only be an extra cost to the economy. However, currency redenomination is usually done when countries are experiencing hyper-inflationary pressures which have the effect of making its local currency unattractive (Ahmad Bello, 2007, p. 1). Simge Tarhan (2006) provides a clear case of hyper-inflation in Turkey where a bottle of drinking water cost 300,000 TL, a movie ticket 7,500,000 TL, Toyota Corolla: 32,900,000,000 TL (32 billion), and GDP in 2002: 273,463,167, 795,000,000 TL (273 quadrillion) before the old Lira was redenominated by removing six zeros. Aluko (2007) cites the example of Zimbabwe that experienced years of inflation that hit 1200% a year. Determination in bringing inflation down to single digits permanently could be better comprehended. In some cases, if the timing was correct, redenomination could cap off high levels of inflation. Redenomination As A Solution Mechanism Ignacio Mas (1995) states that currency redenomination has been used as a solution mechanism throughout history. The reason for this is that redenomination often occurs after economic crises, as governments attempt to convince citizens and markets that hyperinflation is a thing of the past (Mosley, 2005, p. 1). According to Ishiekwene (2007), historical evidence suggests that redenomination had been very successful in an environment of macroeconomic stability, declining inflation, stable exchange rates, fiscal restraint and prudence and rational expectations of policy credibility. Conclusion Overall, I would recommend that Indonesia should redenominate its currency, since redenomination generates little impact on both macro and micro economic. In addition, redenomination affects rupiah appearance looks more attractive which increases citizens pride and confidence for their national identity, whereas, it could also influences the legitimacy of the national government. Furthermore, based on historical evidence, redenomination is very common strategy in the past to overcome hyperinflation and also to increase the credibility of currency in a stable macro and micro economic, declining inflation, exchange rates, fiscal restraint and prudence conditions. When the timing is perfect, redenomination could cap off low level value currency to reach its dignity. Winstons Relationship With Julia: 1984 Winstons Relationship With Julia: 1984 George Orwells Nineteen Eighty-Four explores the relationship between Winston and Julia. Orwell does this by emotionally enlightening the audience of Winstons day to day life of love, pain, hurt and accomplishment. Winston and Julia share a secret relationship that eventually contributes to Winstons tragic fate of ultimately being alone and loving Big Brother. Whilst Winston was being tortured in The Ministry Of Love he painfully overcame his hate towards Big Brother and was brainwashed into loving Big Brother like the rest of the citizens of Airstrip one. This, therefore, means nobody can disapprove Big Brothers horrific behaviour laws. However there are other factors that contribute to his downfall. Winston tries on many different occasions to reclaim past memories; this involves keeping an illegal diary, which is later used against him in room 101. The strict rules and regulations that govern the citizens lives enforced by Big Brother contributed to Winstons fate. Without such str ict rules Winston and Julias relationship would not have been forbidden and there would be no need for them to sneak around, and eventually be caught and punished. Winston also rents a room in the parole area of town with Julia, which they believe is a safe and private place, but blatantly find out they arent in solitude, their every move was being documented. With the strict regulations prohibiting relationships both Julia and Winston find themselves thrown into the Ministry of Love where Winston is tortured and goes insane. These actions are factors that lead to Winstons fate, however it is ultimately his relationship with Julia that is responsible for his tragic fate. Winstons relationship with Julia can be seen as the ultimate reason for his fate. Although the strict rules enforced frustrated Winston, he didnt learn to adapt well to the rules, therefore his uncontrollable actions of continuing to see Julia ultimately lead to his tragic fate. Winston and Julia build up a very trustworthy secret relationship, after she gives him a note that reads I love you, which they both new was extremely illegal. Whilst their affair was blooming Winstons ulcer stopped being inflamed and his health improved dramatically, opposite to when he was in the Ministry Of Love. This shows that when he was taken away from his lover his tragic fate started to form. They continued seeing each other for a long period of time and proceeded in renting a room to have private sexual intercourse. Julia and Winstons relationship is very organized and secret. Winstons relationship with Julia is one of the main reasons that lead to Winstons fate. If Winston had never broken the rules and met or read Julias note it is arguable that he could still hate and not respect Big Brother. Instead after coming out of being tortured in room 101 his views and beliefs change dramatically about Big Brother, he believes that Big Brother is god and is mesmerized to believe whatever Big Brother implies is correct. Winston and Julia rent a room in the parole area of town. They believe it is a very private room because it has no visible telescreens, however they were wrong. They got caught and where punished and separated in The Ministry of Love whilst being tortured. This lead to Winstons fate in room 101 where OBrien horrifically tortured him with his very own words from his diary. As a result of pursuing a relationship with Julia, he was being forced to love and respect Big Brother and his choices, his feelings for Julia decreased. OBrien used Winstons dia ry entries against him along with torturing Winston with Rats, this lead Winston to choose life over Julia there was just one person to whom he could transfer his punishment. One body who he could thrust between himself and the rats. He was shouting frantically over and over. Do it to Julia. Do it to Julia, not to me. I dont care what you do to her. Rip her face off. Strip her to the bone. Not to me Julia not me! This positions the readers to feel sorry for Winston and shows the readers that enough torturing and your beliefs and relationships quickly change and crumble drastically. Furthermore whilst Winston was in the Ministry of Love he became very weak and physically ill, he got extremely sick and could hardly move and didnt eat. Winston is obsessed with reclaiming past memories. This obsession contributed to Winstons fate because of his blatant disregard for the rules, as it is illegal to reclaim past memoires. He cannot accept that the past is gone and is being changed right in front of him. Winston buys a diary from Mr. Charingtons shop. The diary helps him remember his day to day activates and own individual history and language, however he address each diary entire to OBrien, because he feels they are friends and he can trust him. OBrien later uses Winstons diary against him in the Ministry Of Love. Not only did Winston lose his relationship with Julia he also lost his relationship with OBrien, as he betrayed Winston. OBrien reads and re -reads phrases Winston had written in his diary using them against him, forcing happy memoires never to be remembered again His soul, white as snow. OBrien also strategically tortures Winston with rats, because Winston had mentioned in his diary that his greatest fear of all was rats. Which lead to Winston losing his mind and lead to his disastrous fate. The diary allowed OBrien to know what would really hurt Winston and therefore increased the intensity of his torture, and contributed to his mental and physical state. However these rules were reality and Winstons stubbornness of not accepting them and having a relationship with Julia led to his fate. Overall George Orwells Nineteen Eighty-Four explores the relationship between Winston and Julia and demonstrates that not only does Julia and Winstons secret relationship contribute to his tragic fate, but in some way Winston brought it upon himself by refusing to let go of past memories and refusing to accept the strict rules which govern his life. Winstons actions as a result of this refusal such as buying the dairy and renting the room lead to his demise. After he was caught having a secret relationship and his diary was used against him as a form of personal torture. However ultimately it is this secret relationship shared with Julia that is responsible for his fate of going insane and becoming mentally sick but most of all He had won the victory over himself. He loved big brother. Winston fate ended up being mesmerised by Big Brother just like everybody else in Airstrip one all because of Julia.

The Odyssey :: essays research papers

The Odyssey   Ã‚  Ã‚  Ã‚  Ã‚  The Odyssey is one of the two great epic poems written by the ancient Greek poet Homer. Due to its antiquity, it is not known when or where it was first written, nevertheless, the approximate date and place is 700 BC Greece. Later publications are widespread as the text is transcribed in modern English with no deviation from the original story.   Ã‚  Ã‚  Ã‚  Ã‚  The story is set in the lands and seas in close proximity to Greece changing by books as Odysseus, the protagonist hero, recounts of his many fated adventures and misfortunes in a series of flashbacks. Odysseus, a survivor of the bloody Trojan War that left many Greek heroes dead and a city plundered, yearns to return Ithaca and his wife Penelope, who is solicited by countless suitors, yet due to an accidental grievance done to the God of Sea, Poseidon, Odysseus is plagued by misfortunes and spend nearly ten years traveling the seas searching a path home.   Ã‚  Ã‚  Ã‚  Ã‚  The Odyssey is written in the third person omniscient perspective, perhaps the only voice capable of integrating Homer’s usage of the Gods and the supernatural. This perspective shifts as necessary to give the reader a full understanding of Odysseus’ journeys. In fact, without incorporating the supernatural forces, there would be no way of understanding why Odysseus is met with such inhospitality from certain Gods or constructing a majestic recount of the actions in the plot.   Ã‚  Ã‚  Ã‚  Ã‚  Odysseus is the classic Greek hero by all standards. He is a hardened warrior who has fought against the Trojans, a dutiful husband who would journey years to return home, a cunning wayfarer who fares well with any host hostile or amicable, and a mortal in bipolar relation with the Gods. He may be the protagonist, yet as a mortal, he is only a servant to the Greek Gods. Poseidon has a bitter grudge against Odysseus for blinding the Cyclopes Polyphemus, yet Homer balances Odysseus’ fate by giving him the aid of the Goddess Athena. Thus, Odysseus’ fortunes and misfortunes are all the deeds and misdeeds of the Gods, and the protagonist is subject to his fate as determined by the supernatural. Homer’s implications about the life and fate of a man could be easily recapitulated as uncontrollable. Though the Greek Gods do not exist, man’s fortunes and misfortunes still contain unexplainable entropy, leaving mortals with no precise knowledge or grasp of their future yet mortals do have an unfailing sense of hope, just as Odysseus is determined to return home despite his foes and hardships.

English Crucible Coursework Essay

In the established society of a small, Puritan town in the late 17th century, a lie by a minister’s niece sparks utter hysteria throughout the town of Salem. This quite minor fabrication causes a wildfire of deceit to burn throughout the town destroying homes, families and friendships. In the centre of this saga the marriage of John and Elizabeth Proctor has been diminished to a marriage of awkward silences and great mistrust by John Proctor adulterous relationship with Abigail Williams. As the town is in havoc, the Proctor’s marriage is also tested. The play portrays heir struggle to prevail I a world of treachery. In this essay of ‘The Crucible’, I am going to be examining the Proctor’s marriage in relevance to the theme of witchcraft and study why Miler put the marriage at the centre of the play.  When we first see the Proctor’s in Act Two, a conventional view of home life at that period time is portrayed the husband has been working hard on the land, while his wife cared for the children and tended to her family’s needs, but this scene also shows many things. I t shows the need for gratitude from each over, as if they need to please one another vastly. This is depicted many times when John begins to eat. Early on in the scene as Proctor comments on his wife’s food saying ‘It is well seasoned’ which we are aware is false as previously in entering the house he sampled the food and added more seasoning to it, the way this sentence is implied suggests that he is just trying to keep the peace between them. She is content with his praise and eve thrives on his delight in her and feels if she carries on pleasing him he will not go elsewhere for this gratitude, as to his previous mistress Abigail This is not one-sided as John states to Elizabeth after consulting her if she would like a cow he says, ‘I mean to please you’ with her reply being, ‘John I know’. This shows he is attempting to redeem his infidelity and prove to her al he wants is to make her happy and she is aware of his numerous efforts but cannot allow herself to forget the past months.  Elizabeth is still very apprehensive of John and questions him as soon as she is aware of his presence she begins to enquire into his delay home asking him, ‘what keeps you so late?’. Elizabeth shows great suspicion towards John; this is depicted through her eagerness to know what is keeping her husband. He justifies himself by declaring in his defence he was out farming. The premature view of the scene in Act Two reveals great suspicion in this marriage, as Elizabeth is fearful that he has been visiting Elizabeth. This parallels to the witchcraft trials of Salem and the scepticism of the inhabitants as to if someone may blindly accuse them next for minor things such as an argument in the past or over land restrictions. The weariness by the community is shown later in the Act when Reverend Hale is told of the arrest of Martha Corey and Rebecca Nurse to this he declares, ‘†¦ Then nothing left to stop the whole green world from burning’. This statement refers to the suspicion in the town as when one lie has started it is difficult to stop it from causing more lies to arise, this declaration can also be interpreted as the ‘whole green world’ being the forest and when a forest fire is started it is almost impossible to stop the fire in comparison to the wildfire of lies spreading through the region. This leads to the lack of trust in the district of Salem and in the Proctor’s marriage .As we return to the early stages of Act Two we see the Proctor’s involved in a minor dispute as he tells Elizabeth of his moment alone with Abigail, this is where the mistrust in their marriage is exposed and laid bare Elizabeth in disbelief of what she was just confronted with, questions him and asks â€Å"you were alone with her†, and he discards her and tells her, ‘only for a moment, she reads into this as a lie and suspects their liaison has been reunited and is upset he has not informed her of this ‘moment’.  Elizabeth still detects that John is concealing something from her and because of her suspicions continuously questions him as we saw at the beginning of Act Two, her frustrations at him is shown when she says, ‘John you are not open with me’ which explains her distrust in John this is because she feels he is disguising a  Fabricat ion from her.

Instructional Design Essay

Task analysis is often considered the most critical component of instructional design. Do you agree with this statement? Why or why not? Task analysis is a critical component in the instructional design process because it provides important information about the content and/or tasks that will form the basis for the instruction being developed. Careful consideration must be taken to ensure that there is a clear understanding of what learners are to know or are able to accomplish by participating in instruction. Coming to this understanding requires the identification of the type of content that will make up the instruction and in what sequence this content should be provided (Brown & Green, 2005). I must agree that a task analysis is very critical in the instructional design process. It serves as a guide for teachers and learner of which to lead each to the end product-successful implementation and application. Support your response with examples. The mathematics teacher knows that she needs to conduct a task analysis to determine the steps her students need to take in order to master the skills taught. With following the procedural analysis approach, she analyzed the task of adding and subtracting fractions with unlike denominators by identifying the various steps required to successfully complete the task. In conducting the procedural analysis, the teacher went through the each step sequentially. Once they had the steps listed, the student performed the task through practice and eventually became more comfortable with the skill. The process helped the teacher identify if there were any missing steps. The result of the procedural analysis was a flowchart that identified the different sub steps that needed to take place in order for the students master the skill when different scenarios occur, such as regrouping when subtracting fractions. The flowchart was compared to the implementation of the skill the previous year. The teacher determined that the previous implementation left out important steps and that new implementation proved that needed to be developed.

Literacy Linguistic Usage

Literacy Linguistic Usage The concept of language is a complex one; it has been long ago discovered to be not isolated from the communicative situations and individual differences of speakers. The linguistic discourse has hence become a subject of close scrutiny, and the socio-cultural, individual, institutional and other implications of language usage have come to the forefront of scientific attention.Advertising We will write a custom essay sample on Literacy Linguistic Usage specifically for you for only $16.05 $11/page Learn More The connection of language, identity, and social practices of individuals has to be studied in the whole complicity of their revelations in the overall discursive essence. There is much empirical evidence nowadays on how identity is reflected through language, and on the ways language becomes and indispensible part of the human social practices and experiences. There are also findings on how the connection between language and identity can be used to enh ance language learning and acquiring linguistic proficiency. The article of Joseph (2006) summarizes the main ideas of how language has become a useful tool in both expressing one’s identity and evaluating the identities of other people on the basis of their language usage peculiarities. Joseph (2006) emphasizes the fact that language is now used more in the function of representation than communication, and that the transformation derives from the cultural and individual diversity of speakers evident nowadays. One more useful finding of Joseph (2006) is that the conventional vision of realization of only national identity in language is now actively debated because of the need to take into consideration the individual contribution every person makes into the linguistic usage and identity formation as well as realization through linguistic means. The opinion about language representing identity in action is shared by Lane (2009); the researcher has made this conclusion based on the results of the survey conducted with two immigrant Finnish groups residing on the territory of Canada.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their national identities reflected through language turned out identical, but the social practices they implied by language usage differed substantially, thus making them distinct. Therefore, individual identity becomes a significant component of linguistic usage patterns and is reflected though symbolic attributes in linguistic practices worldwide. Language is also based on identity realization through the individual practices and experiences, both within the language learning and usage framework and beyond it. This point can be well illustrated by the work of Darville (2009) proving that true literacy in language learning can be acquired only in case when learned items can be tied to the learners’ real life experience. It m eans that literacy should be perceived as practice, with the language representing a social construct that is exercised in the context of learners’ lives, perceptions, opinions and feelings (Darville, 2009). Another finding in the field of tying the learning process to the students’ identity is provided by Hamilton (2009) – the author investigates the role of individual educational plans, and the role of teacher as a mediator formulating the plan according to the students’ educational needs, ambitions, and state requirements. Another powerful work on the significance of identity considerations in language studies has been provided by Atwood (2007) – it is an account of the Nunavit training camp in which Indigenous women were taught their ethnicity, traditions, customs and crafts. At the same time, they were taught literacy, which was hard for teachers because of lack of self-esteem and understanding of the literacy’s importance for Nunavit w omen. It became possible to engage the camp participants in learning to write and read only when the parallel between their customs and literacy was drawn, making them realize the power knowledge could give them (Atwood, 2007). The author finally makes a conclusion that identity is a part of people that defines their paths, and the Nunavit historical context of oppression and traumatic educational experiences are also barriers in learning hard to overcome within knowing the history of each particular group.Advertising We will write a custom essay sample on Literacy Linguistic Usage specifically for you for only $16.05 $11/page Learn More Finally, it is vital to apply the findings on the relationships between language and identity in the practical sphere of learning and teaching languages. The serious step forward was made by Fairbairn and Fox (2009) who outlined the major barriers in studying English for immigrants and non-citizens in Canada and the USA, an d marked the regressive attitude towards their cultural, social and individual identity taken by the North American governments. Their account shows how seriously the distinction in understanding and learning English is revealed by immigrants becoming victims of standardized and unified principles of learning and assessment. The set of key changes needed to restore the adequate access to English learning for non-English speakers is provided on the basis of identity, social background, and individual peculiarities’ considerations. This account proves that identity reveals itself in speaking one’s native language, and at the same time in learning a foreign language as well. The topic of learning a language being indisputably connected with social practices is pursued by Alderson (2006) in his overview of the diagnostic testing type and its role in the adequate language testing. The author makes the specific emphasis on the fields of knowledge tested by diagnostic and oth er tests, making a conclusion that the diagnostic test is of particular importance in language testing, providing the framework for assessment of the way students may apply their language knowledge, their reflection of knowledge obtained etc. Because of the long time it takes to take the test, and lack of facilities for testing at educational establishments, the diagnostic test is not popular with teachers; however, it possesses the highest potential in multi-faceted testing and adequate assessment of knowledge farther from the formalistic, unified testing types that do not reveal the true knowledge of students.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Drawing a conclusion from the present set of articles, one has to note the close, organic relationship existing between human identity, experience and language (often realized through human literacy). On finding out that relationship, researchers and practitioners in the field of linguistics have obtained a set of tools to assess the impact of identity on language usage, to identify the most constructive experience-based methods of learning and assessment. In addition, nowadays literacy linguistic usage are obtaining social significance, so the application of various communicative means as well as their choice by speakers may add much useful data for the applied linguistic research, and enrich the modern vision about the discussed relationship and its causes. References Alderson, J.C. (2006). Diagnosing Foreign Language Proficiency: the Interface between Assessment and Learning. London (UK): Continuum. Atwood, M. (2007). The Alphabet of Hope. Writers for Literacy. United Nations Edu cational, Scientific and Cultural Organization. Darville, R. (2009). Literacy as practices, teaching as alignment: A message in a bottle. Literacies, No. 10, pp. 14-18. Fairbairn, S.B., Fox, J. (2009).Inclusive Achievement Testing for Linguistically and Culturally Diverse Test Takers: Essential Considerations for Test Developers and Decision Makers. Educational Measurement: Issues and Practice, Spring 2009, pp. 10-24. Hamilton, M. (2009). Putting words in their mouths: the alignment of identities with system goals through the use of Individual Learning Plans. British Educational Research Journal, Vol. 35, No. 2, pp. 221–242. Joseph, J.E. (2006). Identity and Language. New York: Palgrave Macmillan, pp. 486-492. Lane, P. (2009). Identities in action: a nexus analysis of identity construction and language shift. Visual Communication 8(4), pp. 449-468.

Research Project on Arabic as a Second Language Essay Example

Research Project on Arabic as a Second Language Essay Example Research Project on Arabic as a Second Language Essay Research Project on Arabic as a Second Language Essay Dear Student, I invite you to participate in an important research project that focuses on the on the role of Intercultural Communicative Competence for learners of Arabic as second language. To participate in this survey you must fulfill these criterias: You must be studying at the DLFILC You must be enrolled in the Arabic language program English must be your first language We will need a maximum of 20 minutes to complete the questionnaire and you will be asked to complete a similar questionnaire at the end of the semester. In addition, you are also invited to participate in interviews. We guarantee that your responses will remain confidential. You will not be compensated in monetary terms, but we assure participants that they will be treated respectfully. Your participation is voluntarily and if you do not feel comfortable answering any question in the survey, you may skip it. Your responses, effort, and time are appreciated. For further information contact Name: John Joseph Kawamleh Email id: [emailprotected] By agreeing you agree to abide by all of the above clauses. Do you agree to these terms? Yes No Research Project Questionnaire 1: Age Group 16-18 19-21 22-25 Over 25 2: Gender Male Female 3: Do you consider yourself to be of Arab heritage? Yes No Section 1 The following questions are about your exposure to Arab culture BEFORE enrolling in Arabic at the DLIFLC. 4: What fictional personas or characters from the Arab world were you exposed to? Please list AT LEAST 2 and describe each character in one word (example: villian, hero, etc) Character # 1 Describe: Character # 2 Describe: 5: What kind of underlying messages and ideas did these characters or personas convey about the Arab world? Always Positive Sometimes Positive, Sometimes Negative Always Negative 6: How often do you interact with people of Arab origin? Always Often Sometimes Rarely Never 7: If you previously interacted with people of Arab origin, what kind of relationships did you have with them? You may choose more than one. Friend Coworker Neighbor Family Member Other 8: Have you ever visited or lived in an Arab country? Yes No 9: If you answered YES to the previous question, please indicate for how long in total 2 weeks 2-4 weeks 1- 2 Months 2 -6 Months 6 Months 10: How aware were you about the Arab world? Extremely Moderately Somewhat Slightly Not at all 11: What are some Arabic words you were familiar with before taking Arabic at the DLIFLC? Please list 3 words and specify how you learned about them. Word # 1 I learned this word through: Word # 2 I learned this word through: Word # 3 I learned this word through: 12: What were some cultural ideas and practices unique to the Arab world that you were aware of before enrollment in Arabic at the DLIFLC Please describe two practices or ideas and specify how you learned about them. Description of Practice Idea # 1 I learned about it through: Description of Practice Idea # 2 I learned about it through: 13: What was your main source of exposure to the Arab world? *Please rank each item by writing a number from 1 through 5 in the boxes below. You may only use each number once. 1 = least exposure 5 = most exposure. Family and Friends News channel University/School Newspaper (Print and Electronic) Film and TV Shows 14: How would you describe your overall perception of Arab culture? Positive Negative Neutral Arabic as a Second Language Section 2 Mark the appropriate choice Inaccurate I dont knowAccurate 15: The Arab world has the highest concentration of Muslims in the world. This statement is: 16: A wide array of religious groups and denominations exists in the Arab world. This statement is: 17: Iran is an Arab country. This statement is: 18: Historically, Arab-Islamic civilization has had little to no influence on other civilizations. This statement is: 19: Every native speaker of Arabic grows up speaking Modern Standard Arabic at home. This statement is: 20: All women in the Arab World wear the hijab or headscarf. This statement is: 21: Arab women do not work outside of the home and, therefore, are homemakers. This statement is: 22: All Arab countries have similar economies due to the distribution of natural resources, such as petroleum and natural gas reserves. This statement is: Section 3 Mark your opinion based on the statements below Strongly Disagree Disagree I dont Know Agree Strongly Agree 23: In Arab culture, it is unacceptable for two people to have an intimate physical relationship outside of marriage. 24: Arab societies are more individualistic than American society (i.e. the individual is valued more than the collective). 25: Hospitality is an important value in Arab culture. 26: The use of the word of Allah in some phrases in the Arabic language has a strong Islamic connotation. Section 4 Please rate the degree of similarity for the following given statements 1: not similar at all, 5: almost identical 27: In your opinion, how similar is family life in America and the Arab world? 1 2 3 4 5 28: In your opinion, how similar is behavior in public places in American culture and Arab culture? 1 2 3 4 5 30: In your opinion, how similar are male-female relationships in American culture and Arab culture? 1 2 3 4 5 31: In your opinion, how similar is similar is the status of women in American society and Arab societies? 1 2 3 4 5 32: What are you expecting to learn about Arab culture in your Arabic class this year? Please briefly describe at least 2 things that you hope to learn more about and the reasons behind them

Aims and Objectives for a Selected Business Essay Example for Free

Aims and Objectives for a Selected Business Essay ? †¢Describe what is meant by SMART objectives. An objective that follows SMART is more likely to succeed because it is clear (specific) so you know exactly what needs to be achieved. You can tell when it has been achieved (measurable) because you have a way to measure completion. A SMART objective is likely to happen because it is an event that is achievable. Before setting a SMART objective relevant factors such as resources and time were taken into account to ensure that it is realistic. Finally the timescale element provides a deadline which helps people focus on the tasks required to achieve the objective. The timescale element stops people postponing task completion. †¢Choose a business and describe its aim and 3 SMART objectives for how they can achieve their aim. oTesco want to be able to keep their carbon emissions down by making new buildings, they also want to make their business objects which have to follow this method Specific – this means that the business can make some specific objectives that the business wants to achieve, so if they want to hit a certain target of profit within a year they have to make a business plan or model to follow to achieve their goal. oMeasurable – this means that if a business wants to make some money, they can measure it in a certain amount of time, so if a business can make  £1000 pound in a month, then maybe next month they could forecast making an increase of that amount by studying the business activities throughout that month. Achievable – this means that a goal that the business can achieve with in a time period, so if a business wants to make  £1000 pound of profit in a month, then they could make it happen with the products that they might have to sell. oRealistic – this means that a business has to make realistic goals which that they can achieve, so things like making  £1,500 pounds in a week, this is a realistic goal because it could be made depending on the sales in the that week. oTime related – this means that each objective is set with in certain time, so it is like a dead line, if a business sets out to make and sell 5 computers in two weeks, then they now have time to create the product and then sell it within the time set. Aims and Objectives for a Selected Business. (2016, Dec 24).

Modern Europe Research Paper Example | Topics and Well Written Essays - 2750 words

Modern Europe - Research Paper Example The issue of whether or not the NATO is still a relevant organization can be resolved by assessing the organization’s ability to protect and ensure security and peace when it is most needed. With the global reach of activities which disturb the peace and security, the efficacy of the NATO seems to depend on the degree to which a more extensive application of its overall goals can be established and supported (Michta, 2007). Even as the NATO is considered an organization of equal states (with equal authority) who apply a consensus in their decision-making processes, the organization seems to function based on the extent of United States participation in these decisions. The security policy objectives of the US are important policies for the NATO (Michta, 2007). Its future efficacy largely depends on whether the European members will consider sharing common priorities with the Americans and whether these members will accept the related risks to such sharing. In the contemporary scene, it is important to consider the extent to which NATO supports such goals and the extent to which it has failed. NATO’s current dilemma exemplifies the looming issues in the current operations, mostly in the continuing armed issues with the NATO-led International Security Assistance Force in Afghanistan. (Michta, 2007). The questions on NATO’s efficacy come from its failure to implement similar expansion activities it implemented during the 1990s in terms of military capability. Such a failure also comes from the missed opportunities after the September 11 attacks and the intercontinental political gaps over Iraq. Despite the shared contempt for any and all terrorist attacks, the US and the European states have still not agreed on how to respond to terrorist and other forms of attacks (Daalder and O’Haanlon, 2001). Attempts to resolve these differences in perceptions have not been successful. As a result, countries like France, Germany, and other European states still have differing opinions with the US in terms of methods which address the terrorist issue and other securi ty problems. The NATO is currently unstable because the end of the Cold War threat in the 1990s caused a gridlock on what the organization’s main mission should then be (The Economist, 2011). NATO established that it needed to consider partnerships, expansions, and enhancement of capabilities; however, the organization cannot seem to act as a united organization in terms of what its main security mission today is. The visions for NATO seem to be competing with each other, and these competing visions are not likely to be settled or resolved via the Continental security approach being advocated by France, Belgium and Germany (Michta, 2007). While the European members have supported NATO’s operations, the scope and the quality of the missions seems to be vague. Moreover, the EU’s goals to establish the European Security and Defense Policy have also impacted on the NATO’

Interview of a Person who Works in a Multinational Company Essay

Interview of a Person who Works in a Multinational Company - Essay Example He loves to watch advertisements and hates to waste time. He spends his weekends with his friends and relatives mostly. The person tries to have a consistent behavior or responses for the situations that are recurring. He is a person who likes to avoid risks. He follows a balanced budget. Explanation of the nature of the decision The nature of the decision processes will involve 5 crucial steps. They are as follows: Recognition of the problem, search for information, and evaluation of the available alternatives, decisions on purchase and behavior on post purchase. The market for a particular product can impact upon the decision making process. Some of the marketing mix processes include quality of the product, price of the product, promotion of the product and place. Now the person being interviewed watches advertisements and therefore his decision is bound to get influenced by the various promotional strategies. Moreover, he will not hop for lowest price and so will buy the product at his door step even at a slightly higher cost as he hates to waste time. Social cultural activities can also influence the purchasing decisions (Boone and Kurtz, 156). The socio cultural influences include personal influences, reference from groups, friends and social class. As the interviewed person spends time with friends and relatives his decision will probably get influenced by it as well. The number of substitute available in the market seems to affect the decision. As the person depicts a consistent behavior he would opt for the same product once bought if the product has been able to satisfy his needs. New products available in the market may not have any impact on the purchasing decisions. The person will not opt for any decision where some amount of risk is associated and he is able to realize that. Therefore, he will purchase only those products which are available for long time and share a review from the other users. He will not take any initiative to try for new alte rnatives. The variables of price, income, tastes, and prices of other goods Suppose the price of the product that the person wishes to buy falls. In that case the person under consideration will not like to buy some extra products as his requirements are limited currently. Lower prices will allow him to save more for the future and it is expected that his future family expenditure will rise. This would be a happy situation for the considered person as he is currently focused to save more. Again if the price of the product rises then he will try to shrink his demand as he follows a balanced budget. He will try and satisfy his needs within what he can buy with the amount according to the budget. If there is rise in income levels then he is supposed to save a larger proportion of it for future expenditure and will use some portion of it for his necessities. As the person is inclined only in necessities and not in luxuries he will engage himself in purchasing decisions of only the neces sary items. So the he needs to analyze the purchasing decisions and point out the necessities in order to take advantage of the situation. If there a change in tastes then the person under consideration will sacrifice some other products and will opt for the new product. As the person d not have any increase in income in this case he will no other alternative but to spend less on a certain product which

Digital Evidence ethics and computer forensics Essay

Digital Evidence ethics and computer forensics - Essay Example The perpetrators can be the staff in the companies or even the student. When it comes to ethical issues, somebody or the culprit may want to run away from the issue saying that he or she has not committed any offence since no child has gotten access to the material. As per the joint act, a child in this case is somebody who is blow the age of 18 years while child pornography is any form of material that shows or that depict a child doing something that is related to sex. It includes exposure of a child’s private parts such as the genitals or the pubic areas. In addition, an adult disguised to be a child involving himself or she in a sexual conduct is also considered a crime. Digital images of a real child or a fictitious child engaging the same conduct is also considered a crime Case study In 2007, there was a case in high court in United States concerning a university student who was distributing phonographic material within and outside the campus. In the case the student was charged with possessing materials that can be harmful to the children or even an adult who is not pleased with the content of the material. According to the joint act, a child in this case is somebody who is blow the age of 18 years while child pornography is any form of material that shows or that depict a child doing something that is related to sex. It includes exposure of a child’s private parts such as the genitals or the pubic areas. In addition, an adult disguised to be a child involving himself or she in a sexual conduct is also considered a crime. Digital images of a real child or a fictitious child engaging the same conduct is also considered a crime Case study In 2007, there was a case in high court in United States concerning a university student who was distributing phonographic material within and outside the campus. In the case the student was charged with possessing materials that can be harmful to the children or even an adult who is not pleased with the con tent of the material. According to the joint act, a child in this case is somebody who is blow the age of 18 years while child pornography is any form of material that shows or that depict a child doing something that is related to sex. It includes exposure of a child’s private parts such as the genitals or the pubic areas. In addition, an adult disguised to be a child involving himself or she in a sexual conduct is also considered a crime. Digital images of a real child or a fictitious child engaging the same conduct is also considered a crime. Source: National Juvenile Online Victimization Study http://www.missingkids.com/en_US/publications/NC144.pdf Ethical issue The ability of an individual to navigate within the web pages and the links that are related to a website give him a chance to fully follow you. Underlying this belief is the perception that virtual crimes are actions in cyberspace, with its shared virtual community and virtual citizens, and consisting of a mixtur e of real identities, alter egos, clones and even virtual beings. Hence, it is fundamentally different from crimes committed in the physical world. As such, the application and standards of criminal laws for the virtual community should be markedly different from those commonly applied in the courts of the physical world. Though their views appear futuristic and far-fetched at this point in time, the potential for its full or partial adoption may be foreseeable. Already, there are serious talks of the creation of cyber-courts to administer and dispense cyber-justice, which may entail punishments that are unique to the medium and that may not have a real world equivalent (Rittinghouse 2009) Investigation technique Finding substantial evidence was quite cumbersome because the internet use provides to the person who has the intention to stalk. The agencies that enforce laws need to review the law in order for them to come up with new tools and mechanism to combat this crime. The more p ressing and disturbing idea is that the person committing these crimes has the resource for example the skills and expertise on the internet use and he or she is determinant to frustrate or rather humiliate the victims. Research has shown that such perpetrators can decide to do so because of vengeance. Research has shown that stalkers are more experience in terms of age education and professional background. The gender also has

Mc Donalds Essay Example | Topics and Well Written Essays - 500 words

Mc Donalds - Essay Example ing out of the 1990s, the company had gained an ugly reputation for having ‘single-handedly’ led the nation to its current dangerous levels of obesity (Branch, 1997). Reviled for its unhealthy food products and questioned about its quality, the numerous appeals the company made to try to appease the public were solidly rejected. However, McDonalds seems to be making a strong come-back based upon its new campaign focused on intelligent and healthy choices as revealed on their website. McDonald’s current marketing campaign makes constant appeals to the intellect and to healthy living. Rather than using the obvious color ploys of yesteryear’s designs, the McDonalds website (http://www.mcdonalds.com) offers rich tones of color that introduce sophistication and complication to the simpler red and yellows of the chain’s early years. However, bright colors are still used on the kids’ pages reserved for very young children, still learning how to use the mouse and keyboard. This is in keeping with psychological and developmental studies that suggest very young children are more attracted to simple, bright color schemes (Ratner, 1989). The site is also very sophisticated in its use of technology, providing combinations of fully integrated streaming media, flash game pages and easy and accessible xhtml pages. These impressions are backed up with the content of the site in which consumers are made to feel as if everything they want to know is ava ilable on the site, education is stressed through the emphasis placed on Hamburger University and children’s activities are geared to teach as well as provide entertainment while still supposedly revealing to children (who likely can’t read yet) that this site is an advertisement. In addition to these appeals to the consumer’s presumed intellect, and perhaps more importantly to its own success, the company is also making tremendous appeals to the public’s need for healthier food choices. Their biggest push

History assignment Essay Example | Topics and Well Written Essays - 250 words - 2

History assignment - Essay Example Kennedy earned reputation after serving three years as a democratic congressional representative from the Boston area. He advocated better working conditions, more social security for the aged and higher wages. Kennedy’s outstanding performance during the four prior presidential debates contributed to his election as president of America. Kennedy’s time in office was not entirely satisfactory. Racial segregation incapacitated his tenure in office as many congresspersons refuted his efforts making it impossible to pass crucial bills that could help curb this situation. In 1964, he signed a bill that freed African-American from bondage of segregation. In addition, he faced recession as a problem that he remedied by proposing income tax cuts. The income tax cuts became actualized thereby raising minimum wage. History has positively viewed his tenure in office for championing civil rights regardless of race (Inklebarger 28). The fact is evident when he commanded the immediate release of Martin Luther, who was the champion of black people liberation. The aftermath of him leaving office was lots of tensions. The tension arose because of his closest rival Mr. Lyndon Johnson swearing in to the office at the watch of Mrs. Kennedy. The scene is perceivably a weird experience bearing in mind that the sitting president had just died and not even buried. Pertinent information, of course, would be that of his infidelity cases. Kennedy got involved sexually with a number of women like Exner, who later confesses that Kennedy’s election could not have been successful without her input. She helped him secure votes in Illinois and West Virginia. Inklebarger, Timothy. "Digitizing camelot: archive staff at the John F. Kennedy Presidential Library and Museum have been working feverishly for eight years to provide digital content for historic events leading up to the 50th anniversary of the presidents assassination in November. Now its

Digital Evidence ethics and computer forensics Essay

Digital Evidence ethics and computer forensics - Essay Example The perpetrators can be the staff in the companies or even the student. When it comes to ethical issues, somebody or the culprit may want to run away from the issue saying that he or she has not committed any offence since no child has gotten access to the material. As per the joint act, a child in this case is somebody who is blow the age of 18 years while child pornography is any form of material that shows or that depict a child doing something that is related to sex. It includes exposure of a child’s private parts such as the genitals or the pubic areas. In addition, an adult disguised to be a child involving himself or she in a sexual conduct is also considered a crime. Digital images of a real child or a fictitious child engaging the same conduct is also considered a crime Case study In 2007, there was a case in high court in United States concerning a university student who was distributing phonographic material within and outside the campus. In the case the student was charged with possessing materials that can be harmful to the children or even an adult who is not pleased with the content of the material. According to the joint act, a child in this case is somebody who is blow the age of 18 years while child pornography is any form of material that shows or that depict a child doing something that is related to sex. It includes exposure of a child’s private parts such as the genitals or the pubic areas. In addition, an adult disguised to be a child involving himself or she in a sexual conduct is also considered a crime. Digital images of a real child or a fictitious child engaging the same conduct is also considered a crime Case study In 2007, there was a case in high court in United States concerning a university student who was distributing phonographic material within and outside the campus. In the case the student was charged with possessing materials that can be harmful to the children or even an adult who is not pleased with the con tent of the material. According to the joint act, a child in this case is somebody who is blow the age of 18 years while child pornography is any form of material that shows or that depict a child doing something that is related to sex. It includes exposure of a child’s private parts such as the genitals or the pubic areas. In addition, an adult disguised to be a child involving himself or she in a sexual conduct is also considered a crime. Digital images of a real child or a fictitious child engaging the same conduct is also considered a crime. Source: National Juvenile Online Victimization Study http://www.missingkids.com/en_US/publications/NC144.pdf Ethical issue The ability of an individual to navigate within the web pages and the links that are related to a website give him a chance to fully follow you. Underlying this belief is the perception that virtual crimes are actions in cyberspace, with its shared virtual community and virtual citizens, and consisting of a mixtur e of real identities, alter egos, clones and even virtual beings. Hence, it is fundamentally different from crimes committed in the physical world. As such, the application and standards of criminal laws for the virtual community should be markedly different from those commonly applied in the courts of the physical world. Though their views appear futuristic and far-fetched at this point in time, the potential for its full or partial adoption may be foreseeable. Already, there are serious talks of the creation of cyber-courts to administer and dispense cyber-justice, which may entail punishments that are unique to the medium and that may not have a real world equivalent (Rittinghouse 2009) Investigation technique Finding substantial evidence was quite cumbersome because the internet use provides to the person who has the intention to stalk. The agencies that enforce laws need to review the law in order for them to come up with new tools and mechanism to combat this crime. The more p ressing and disturbing idea is that the person committing these crimes has the resource for example the skills and expertise on the internet use and he or she is determinant to frustrate or rather humiliate the victims. Research has shown that such perpetrators can decide to do so because of vengeance. Research has shown that stalkers are more experience in terms of age education and professional background. The gender also has

History assignment Essay Example | Topics and Well Written Essays - 250 words - 2

History assignment - Essay Example Kennedy earned reputation after serving three years as a democratic congressional representative from the Boston area. He advocated better working conditions, more social security for the aged and higher wages. Kennedy’s outstanding performance during the four prior presidential debates contributed to his election as president of America. Kennedy’s time in office was not entirely satisfactory. Racial segregation incapacitated his tenure in office as many congresspersons refuted his efforts making it impossible to pass crucial bills that could help curb this situation. In 1964, he signed a bill that freed African-American from bondage of segregation. In addition, he faced recession as a problem that he remedied by proposing income tax cuts. The income tax cuts became actualized thereby raising minimum wage. History has positively viewed his tenure in office for championing civil rights regardless of race (Inklebarger 28). The fact is evident when he commanded the immediate release of Martin Luther, who was the champion of black people liberation. The aftermath of him leaving office was lots of tensions. The tension arose because of his closest rival Mr. Lyndon Johnson swearing in to the office at the watch of Mrs. Kennedy. The scene is perceivably a weird experience bearing in mind that the sitting president had just died and not even buried. Pertinent information, of course, would be that of his infidelity cases. Kennedy got involved sexually with a number of women like Exner, who later confesses that Kennedy’s election could not have been successful without her input. She helped him secure votes in Illinois and West Virginia. Inklebarger, Timothy. "Digitizing camelot: archive staff at the John F. Kennedy Presidential Library and Museum have been working feverishly for eight years to provide digital content for historic events leading up to the 50th anniversary of the presidents assassination in November. Now its

The Importance of Being Earnest Essay Example for Free

The Importance of Being Earnest Essay The Importance of Being Earnest, having being written in the late Victorian period, shows examples of the contemporary societys attitudes to and customs of marriage. These attitudes serve a very important role throughout the play. The problems and trials of marriage provide the basis for this play. Although this theme of the problem of marriage has featured in a number of English authors works, for example Jane Austen, Oscar Wilde adapted the theme in order for his contemporary audience to relate to it, and so the play is quite unique. Act 1 of the play opens with Algernon holding a brief conversation with his servant Lane regarding marriage. We immediately have an insight into Algernons life as a single man; Algernon is more concerned with money and the high life than he is with responsibility and sensibility. He sees that not having a first rate brand of wine, as it was mentioned was the case in marriage, as demoralising. It is not surprising that Algy, later on in Act 1, expresses such cynical views of marriage. Lane touches on the lower classs attitudes towards marriage briefly in this scene. Lane says that he has had very little experience of marriage he explains that he was only married once and that was a misunderstanding between himself and a young person. The humour in this line lies in the point that experience shouldnt normally be measured in the amount of times one is married but the number of years one has lived in a marriage. He also says that it was a misunderstanding, which is intended to be funny, as marriage is an understanding between two persons. We learn more about Algernons views on marriage in his conversation with Jack. Algernon believes that a proposal is business. This is typical of the Victorian gentlemans attitudes towards marriage. The typical view of marriage was that it was more a way to achieve or sustain social status rather than a way of expressing love. Algernon actually believes that marriage puts an end to all romance. He says that girls never marry the men they flirt with. This is an example of one of Oscar Wildes humorous epigrams, what is even more funny is when it is completely contradicted by what Algernon says shortly after: The amount of women in London who flirt with their husbands is perfectly scandalous.

Theories of Psychological Care in Nursing

Theories of Psychological Care in Nursing The best definition of psychosocial care is found in the National Council for Hospice and Specialist (2000) which describe it as concerned with the psychological and emotional wellbeing of the patients and their families/carers, including issues of self-esteem, insight into an adaption to their illness and its consequences, communication, social functioning and relationships. Psychosocial care theory differs from theory of biomedical care in that the former uses the holistic approach (Sheldon, 1997 and Oliviere et al, 1998) or the diseases, psychology, social and spiritual health of patients whereas the latter care only for patients physical ill-health. Furthermore, the biomedical model predicts poorer health outcome, psychological distress and poorer daily function, more days spent in bed, and more health professionals visit and surgeries (Sheridan Radmacher, 1992). Keywords used will be defined to facilitate understanding. The theory of psychosocial care has the following components; firstly, psychology deals with the way the patients use their conscious and subconscious (Freud) is dealt with their emotions, which is their feeling fine tuned throughout their lifespan development, to be aware of their different moods. Then their self-esteem, the patients perceived their self-worth, value themselves, self-respect and self confidence (Barry, 1992 Niven, 2006), should be respected, hence, make them more confident and themselves. Scherer (2005) referred to emotion and self-esteem as behaviour forming strategies and Emotions are intensified feelings or complex patterns of feelings that one experience when the patients found themselves in a strange environment, giving their intimate information to people they just met moments ago. Nursing professional should respect patients as a person by so doing will make them feel more confident in themselves or raising their self-esteem. Therefore, self-esteem is ones feelings regarding the patients self-worth, values oneself, shows self respect or self confidence Scherer (Barry, 1992 Niven, 2006). (2005) referred to emotion and self-esteem as part of cognition or psyche. The cognitive approach is to let the patient talk about his feelings as most that we do is controlled by our unconscious mind, we have to listen carefully to what the patient is saying (Freud). Moreover, we should ensure that information being given by the nurses is understood by the person (Smith et al, 2003). We should praise the patient if he has done something good. The patients social environment is important for their care as the nursing professionals must understand the supporting mechanism they have and those that needs to be put into place. In doing so one has to understand their need for equality and sensitivity that are required to care for patients from different ethnic and cultural background. The family being a component of the social jigsaw and it is important to involve them as long as the patients have given their consent. One has to be aware of confidentiality when talking about the patients information even to family. Research has shown that the involvement of families/carers greatly improve the psychological aspect of the patients rehabilitation (to put references). Social class again research has shown that patients coming from social class 3 access medical help faster than those living in social class 1. Therefore, this will affect their healing process if they are staying in an overcrowded and damp or living alone and have no family support. If they are staying in a rough area of the Borough therefore they are afraid to go out. Their culture is important as it is their core values and beliefs they have within their society. Environment is important to know if they are staying near a busy and noisy road. Their religion is important especially when it comes to food. The psychological and social aspects of the patients are one of the two elements in psychosocial care. Spiritual health refers to the possession of a belief in some unifying force that gives purpose or meaning to life or to a sense of belonging to a scheme of existence greater than merely personal, is another dimension of psychosocial care. The nursing practice is based on warmth, acceptance, genuineness and empathy and by moving our focus away from the illness to that of the patients (Baughan Smith, 2008), not forgetting to maintain privacy and dignity whilst talking to the patients (Faulkner, 2000) by getting the patients consent and their confidential preserved. Talking, caring, listening and supporting patients are qualities that nursing needs in forming good relationships with patients. Nurses should provide care that is focused on patients and tailored to their individual needs. Words like trusts, empathy, listening and compassion spring to mind. Nursing uses therapeutic comforting touching with confidence, not denying patients information, discussing the problem in a clear and understanding manner, being honest and have empathy not sympathy are useful tools to enhance the nursing practice. Subsequently, through therapeutic communication (Peplau, 1952) it built trust and confidence between the nursing professiona ls and the patients. Moreover, without the proper use of therapeutic communication, which is achieved through touch, silence and humour (where appropriate), listening to their narratives, not being judgemental, being considerate, respect their confidentiality and dignity as a person are important skills. The patients are able to reveal intimate details of their psychological and social health which inform the nursing professionals of better ways to support the patients towards the road to long lasting recovery. Therefore, Allen voiced the opinion of Wright (2004) too posh to wash that bad communication limits the extent that psychosocial care can be effectively given to patients. This will be achieved by using therapeutic communication (Peplau, 1952) through explaining clearly what is being done, touching, silence and humour and listening carefully to what the patients are saying without interaction and being judgmental. Furthermore, they expect to be given the right information when needed, not in jargons but in an understandable language. This is the platform from which one can use to get the correct information from the patients. Caring can be defined as involving concern, empathy and expertise making things better for others and is based on compassion (Smith, 1992; Eriksson, 1994 cited by Barry, 1994; Niven, 2006);). In view of the caring nature of the nursing professionals the patients are willing to (offered) information that they will not do so to other people (including their families/carers)à ¢Ã¢â€š ¬Ã‚ ¦into their confidence therefore could have intimate knowledge than other medical professionals may not be able to tease out. This is possible by listening attentively to what the patients are saying without interruptions, to emphatise () with the In return the patients expect that they are given the right information at the right time in a way that they understood. Their self esteem is ones feeling regarding their self worth, values oneself, show self respect or self confidence (Barry, 1992 Niven, 2006). It can be improved through group support, forming realistic expectations, maintaining physical health, examining problem and seeking help e.g. limit smoking and alcohol. Empowerment ranged from giving patients information and helping them to understand, cope with and take control of their disease to psychological support them, rapport-building, reassurance, empathy and promoting self-esteem. The points raised so far is giving the reader a theoretical view of the way psychosocial aspect of care is relevant to nursing practice Stress and coping are concepts that will be used as reference to bring theory into practice observed whilst on the ward. Stress is defined as an interaction between an event in a persons life which is perceived as placing considerable demands on him and their response to coping with it. Therefore, the transactional model (Lazarus Folkman, 1984) of stress and coping is appropriate to further expand the stress being felt by the patient. A transactional model of stress is when a patient is confronted with, does that event present any threat to him at the time, and if not then he does not perceive the event as stressful. However, if it does whether he experiences stress will depend on his secondary appraisal and if he has the necessary resources, such as personal, social, financial support and/or hardiness; is sufficient to allow him to cope effectively with the stressor. Moreover, he may not perceive himself to have sufficient resources available to deal with the problem and as result he will experience a response that one would refer to as a stress response. It will also relate the concept to nursing practice Self-efficacy according to Bandura () is when the patients believe that they can successfully connect with and execute a specific behaviour X, a 65years old Caucasian male, married with two children, was admitted to hospital suffering with excruating abdominal pain. He has been diagnosed a week ago with lung cancer due to his heavy smoking, 15 cigarettes a day, increased to more than 20 after the death of his wife. His children said that he X constantly said that he wants to go and meet his wife wherever she might be. He is not eating properly and recently has been drinking heavily. He has low self-esteem and sometimes cries. Whilst helping him to shower daily the nurse was able get more information, he does not want to go a hospice or a care home like his children are saying. He wants to stay and die in his family home. Moreover, apart from his children he does not have any relatives staying close by. He is afraid of dying Therefore, he is not caring for himself and not eating properly. was admitted to the ward after he was diagnosed with advanced lung cancer. Psychosocial care states that the patients psychological and social factors are taken into consideration when assessing them. The ward is busy though Wright (2004) stated that nurses are too busy to talk to their patient, it is not the case here each patient is treated as an individual and they are listened to without being judgemental. Moreover, the opinions of the patients families/carers are listened to and information is shared with them after getting the consent of the patients due to confidentiality legislation. Mr. X Lists of References Allen D. (2009) Nurses are only effective as their communication skills. Nursing Standard. 23 (28) 28-29. Baer P.E., Garmezy L.B.; McLaughlin R.J., Pokorny A.D. and Wernick M.J. (1987). Stress, Coping, Family Conflict, and Adolescent Alcohol Use. Journal of Behavioural Medicine 10, 5, Pages 449 -466. Bandura A. (1978). Reflections on Self-Efficacy. Advances in Behavioural Research and Therapy 1, Pages 237-269. Bandura A. Locke E.A. (2003). Negative Self-efficacy and Goal Effects Revisited. Journal of Applied Psychology. 88, 1, Pages 87-99. Barry P.D. (1996). Psychosocial Nursing: Care of Physically Ill Patients their families. (3rd Edition) Philadelphia: Lippincott-Raven publishers. Colder C.R. (2001). Life Stress, Physiological and Subjective Indexes of Negative Emotionality, and Coping Reasons for Drinking: Is there Evidence for a Self-Medication Model of Alchol Use? Psychology of Addictive Behaviours. 15, 3, Pages 237-245. Faulkner A. (2000), Effective Interaction with Patients. London: Churchill Livingstone. National Council for Hospice and Specialist (2000). What do we mean by psychosocial? London; March 2000 Briefing No. 4. Niven N. (2006). The Psychology of Nursing Care (2nd Edition) London: Palgrave MacMillan. Oliviere D., Hargreaves R., Monroe B. (1998) Good Practices in Palliative Care: A psychosocial perspective. Aldershot: Ashgate Publishing Ltd. Scherer K.R. (2005). What are emotions? And how can they be measured. Social Science Information. 44 (4) 695-729. Sheldon F. (1997) Psychosocial Palliative Care: Good Practice in the care of the dying and bereaved. Cheltenham: Stanley Thornes (Publishing) Ltd. Sheridan C.L. Radmacher S.A. (1992) Health Psychology: Challenging the Biomedical Model. Chichester: Wiley Smith A. (2009) Exploring the legitimacy of intuition as a form of nursing knowledge. Nursing Standard. 23 (40) 35-40. Smith P. (1992). The Emotional Labour of Nursing. Basingstoke: The MacMillan Press Ltd. Summers L.C. (2002) Mutual Timing: An essential Component of Provider/Patient Communication. Journal of American Academy of Nurse Practitioner. 14(1) 19-25. Wilson V. (2004). Supporting Family carers in the community setting. Nursing Standard. 18, 29, Pages 47-53. Smith said that intuition is a valuable source of knowledge though it could be difficult to put into words as there is little empirical evidenceà ¢Ã¢â€š ¬Ã‚ ¦ Self-esteem refers to ones sense of self-respect or self-confidence. It is how much one likes oneself and values ones own personal worth as an individual. Self-esteem can be improved in several ways: Support groups; Completing required tasks; Forming realistic expectations, Taking/Making time for you ; Maintaining physical health; Examining problems and seeking help External influences are those factors that we do not control, such as who raised us. The family influences include family upbringing. Healthy, nurturing families produce more well-adjusted adults. Dysfunctional families may produce confused adults who have a harder time adapting to life. Influences of the greater environment include safety, access to health services and programs, and socioeconomic status. Internal factors include hereditary traits, hormonal functioning, physical health status, physical fitness, and other selected elements of mental and emotional health (Definition) It can be improved through support group, forming realistic expectations, maintaining physical health, examining problem and seeking help limit smoking and alcohol. He was assessed by the nurse after he gave his consent whereby information about his past and present illness, demographic and his activity of daily living was recorded on the assessment form. The nurse recorded the reading of his vital signs such as pulse, respiratory, temperature, O2 and heart, taking the vital signs at all time Mr. X dignity was not abused. Patients records are confidential information and can only be access by the nursing and medical professionals working with the specific patients. Respondents found it very hard to cope with watching their partners suffering, and not knowing how to deal with it. In this situation the nurses role should include giving information and educating patients and partners, as well as offering support. Information should be accessible throughout the course of the illness, and needs to cover physical and emotional issues (Northouse and Peters-Golden, 1993). Self-efficacy :Learned helplessness is a response to continued failure where people give up and fail to take action to help themselves.

Colt: A Man And His Guns :: essays research papers fc

Colt: A Man and His Guns The Colt six shooter will always be a legend to many fighting men. Whether you know it as an accurate, cowboy, Texas Ranger, gun-slinging, out West, corral gun, or as a little protection, the Peacemaker by Samuel Colt and Samuel Colt will never be forgotten. Samuel Colt is known as the inventor of the first revolving firearm. Colt was born in 1814 to a family were money was not the pressing issue. His father , Christopher, was a man that owned his own silk mill in the town where Colt was born, Hartford, Connecticut. Colt's mother died when he was six and his father's business started to fail. When Colt Colt was seven, he was fascinated by guns. He took apart his father's gun in a field and was able to successfully rebuild it. At the age of ten Colt was an apprentice in his fathers mill, mostly dying clothes. Science, adventures of an active life, and mechanics were all the favorite passions of young Colt. The adventures eventually led Colt into trouble. At the age of seventeen Colt was expelled form a preparatory school in Amherst, MA. During the years of 1830 - 1831 Colt voyaged to India.. It was during these years that Colt first conceived the idea of a revolving firearm. Some think it may have come from watching the revolving wheel of the ship, turning and locking. While on board ship, Colt must have seen other revolving firearms in London or India. He carved a wooden model of his ideal gun while he was at sea. None of what Colt may have previously seen on revolving guns could have led to his invention. His ideas were not copied from any source, even though the revolving idea was not unique. When Colt arrived home from sea, he showed the wooden model to his father and a family friend. This friend was Henry Ellsworth, Commissioner of the United States Patent Office. Both Colt's father and Mr. Ellsworth were greatly impressed by the model. They encouraged Colt to file for a patent for his revolving firearm. In the year 1831 Colt hired a man to create the first working model. In 1836 Colt began the production of the first revolver after his petition for the patent. Between these years Colt presented lectures on chemistry and did practical demonstrations of laughing gas. On February of the 25, in the year 1835, the first United States patent was granted for Colt revolver. The patent that Colt received covered eight basic features. First, the application of caps at the end of the gun cylinder.

The Norm :: essays research papers

Cause and Effect Report â€Å"The Norm†   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history society has changed greatly. However, much has remained untouched by the sands of time. One of the unchanged properties is what society considers the â€Å"Norm†. The â€Å"Norm†, is a set of rules which govern society. It is not a printed document (usually), but merely a commonly accepted set of standards. The â€Å"Norm† is made up by society’s perception of what is acceptable. Before we truly get involved with describing the various aspects of normative behavior, it is wise to point out the differences between â€Å"Norms† of the past and the present. In the past, religious beliefs, physical differences, and common misunderstandings contributed greatly to the formation of the â€Å"Norm†. In the present, a world of greater equality and understanding, these factors have less influence. The majority creates the â€Å"Norm†. The â€Å"Norm† is created by every action society makes.   Ã‚  Ã‚  Ã‚  Ã‚  Role is an important aspect controlled by the â€Å"Norm†. For centuries, women of various cultures have been considered to be the house keeper and/or the sole care taker of their children. Women were usually considered as being inferior in the past due to the physical strength difference as well as variances between the male and female physique. Role also defined the life of men in the past. In many cultures men were valued only by their physical strength, but rarely their intelligence.   Ã‚  Ã‚  Ã‚  Ã‚  Childhood is also heavily influenced by the â€Å"Norm†. Because children are considered to be intellectually inferior to adults they were rarely considered to be politically important. That is, until they reached an age when adults finally recognized the efforts and accomplishments and the child was then promoted to a more equal status. We see this same type of behavior even in today’s society. Because of their inexperience, the â€Å"Norm† dictates that schooling is required at an early age.   Ã‚  Ã‚  Ã‚  Ã‚  Sexuality is one of the most complex issues within the â€Å"Norm†. The â€Å"Norm† as it pertains to sexuality is highly influenced by religious concepts coupled with the physical ability to reproduce. One compliments the other, in this case. Religion acts as a secondary explanation of biology. This causes people to be opposed to deviation from this path.   Ã‚  Ã‚  Ã‚  Ã‚  The â€Å"Norm† continues to affect the placement of Role in society. Women are encouraged at a young age to learn home making skills such as cooking along with other house keeping activities. Men, can often be found working in hard labor environments.

Legal Aspects of Education

The secretary of education in the past William Bennett implemented thorough analysis of the issue concerning the reasons why present educations scheme is not successful for students, and the measures that could be taken to boost educational presentation and protect the finances. He specified several unlawful associations which are worse in the US. It is contradictory to really productive education law. It places its own priorities, not the students' on the first place. It has deplored so greatly about the profession of a teacher that it made numerous persons to refuse from the connecting their lives with teaching profession.According to Bennett, the too much legalization of learning system is restraining daring, inventive people who want to hold the accountability and to acknowledge the result. I completely agree with Mr. Bennett that the law simply does not implement its real function. Instead of letting students feel more self-assured and protected it really can prevent good and pe rspective educators from penetrating school system. Certainly separate individuals really must be removed from teaching however according to Bennett some of such restrictions will be unavoidably â€Å"slipped around† and this will not help to protect students.I suggest that modification-oriented teachers and socio- lawful researchers with sufficient information of learning principle and the function of regulation in communal restructure should consider both its empirical restrictions and speculative positive sides. I agree that the researches should and must actively participate in process of change and it is essential to know on time about the law actions that can protect students’ and teachers’ rights and finish the crisis in the system of education.

Marketing Literature Review Essay

Marketing as a management Function3 †¢ Integration of marketing Function7 †¢ Changes in Business Environment10 †¢ Marketing Challenges15 †¢ Bibliography21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning, organizing, leading and controlling (POLC). These four functions are necessary for the achievement of organizational goals. It is important that these activities should operate in harmony with one another since they are interrelated. For instance, according to Cole (1996), a manager cannot just do planning and ignore the other aspects. Although these four functions do not tell the whole story about what constitutes management, they are a convenient way of describing most of the key aspects of the roles of management. Planning Plans and decisions are essential requirements to organizational tasks and management. Business success depends significantly upon the successful planning and decision making. Hence, planning is usually listed as the first function of management as we must have a plan before we can organize. Planning can be defined as the management function which involves setting the company’s goals and then determining the means to achieve these goals, in other words, deciding how best to achieve them. In simpler terms, it means deciding now, what to do in the future, given certain intended conditions. The word now indicates present circumstances and the current state of affairs pertaining to an organisation. So, it has been observed that environmental scanning, consisting of the SWOT analysis is therefore a pre-requisite for the planning process. It includes the internal and external environment of the organisation which allows the firm to take advantage of the opportunities and minimize the impact of threats. In addition, the company will have to consider the changes and developments in the macro marketing environment which is the PEST factor (Demographic, Natural, Political/legal, economic, socio-cultural, and technological). The second important element which is ‘what to do’ can also be referred to as ‘what to achieve’. These are expressed in terms of a statement of objectives, goals and targets. The third element, future, may be any time that succeed in the next second or a fraction of it. The future is basically characterised by uncertainty and uncertainty involves risk. Therefore, effective planning requires an effective and efficient process of coping with the uncertainty and the risk of the future to enable achievement of organisation’s objectives. Organizing In order to reach the objective outlined in the planning process, structuring the work of the organization is a vital concern. Organizing is the management function which focuses on arranging and allocating work, authority and resources among an organization’s members that blend together to develop one purpose, to accomplish the goals. These goals will be reached in accordance with the company’s values and procedures. This function involves the setting up of an organizational structure whereby work is allocated, lines of authority and responsibility defined and a system of rules and regulations which guide the conduct of employees laid down. Bateman, Snell (2007) pointed out that a manager must know their subordinates and what they are capable of in order to organize the most valuable resources a company has, its employees. This is achieved through management staffing the work division, setting up the training for the employees, acquiring resources, and organizing the work group into a productive team. This structure should constantly change to suit the organizational needs. Leading Leading inv olves influencing others to engage in the work behaviours necessary to reach organizational goals (Bartol 1997). The manager must communicate with his/her subordinates, explain his/her plans to them, and lead and motivate them to exert their maximum efforts to achieve the goals. Motivation is an internal process that energizes people to engage in certain types of behaviours. Frederick Winslow Taylor’s Scientific Management Movement, was one of the earliest attempts to understand and to deal with the problem of worker motivation. Some major contributors to motivation theories are Abraham Maslow for the Hierarchy of needs theory, Douglas Mc Gregor for Theory X and Theory Y, Frederick Herzberg for Motivation-Hygiene Theory. Leadership has been defined by Dobbins and Pettman (1997) as the ability to motivate people to work towards achieving common goals, to make ordinary people display extraordinary performance. There are different theories of leadership with various stages at its development: traditional theories, contemporary theories and future of leadership. The major contributors to leadership theories are Handy (1993), Kouzes and Pasner(1993), Cacioppe (1997), R. Likert(1961), Blake and Mouton (1964), Fiedler (1967), and Hersey-Blanchard (1968). Controlling Controlling is the management function aimed at regulating organizational activities so that actual performance will conform to expected organizational standards and goals (Bartol 1997). Therefore, the controlling function consists of three steps: i) Establishing a standard or target, ii) Measuring current performance and comparing it with the standard, and iii) Taking corrective actions if deviations are detected. Control is essential at every managerial level since each level has its own planning and responsibility regarding the respective set of activities. However, there is a misconception that control is from top management due to the fact that responsibility increases with the level of hierarchy. Integration of Marketing Function Integration is a marketing catchphrase of the moment. It has risen up because of social, market and technological developments have become more salient and significant than before. The harmonizing of integrated marketing must start with the planning process, by allowing adequate feedback and flexibility to achieve increased organizational fluidity. For the delivery of good customer satisfaction, there should be coordination at three levels. ? Co-ordination among various marketing activities. Nowadays companies need to use a wider range of communication tools and messages effectively by embracing Integrated Marketing Communications (IMC). IMC requires â€Å"integration and co-ordination of an organization’s many communication channels, such as advertising, direct marketing, sales promotion and public relations and publicity, to deliver a clear, consistent and compelling message about the organization and its products† (Kotler, 2000).